Monday, September 30, 2019

Doris Lessing’s ‘To Room Nineteen’ and ‘Strange Case of Dr. Jekyll and Mr. Hyde’ by Robert Louis Stevenson Essay

The concept of Simone de Beauvoir’s myth of women discussed in ‘The Second Sex’ was still very much prevalent in the 1960s when ‘To Room nineteen’ was set and certainly at the time of ‘Strange case of Dr. Jekyll and Mr. Hyde’. In the 1960s, in accordance with the second wave of feminism, women were thought to be more conscious and aware of their rights as a woman because of the media (Hanisch)1 and this is what we, as a reader could easily deduce from the beginning of Doris Lessing’s ‘To room nineteen’. This new- found consciousness however some would argue was not the case during the 1960s and is certainly not the case in the text. ‘The Strange case of Dr. Jekyll and Mr. Hyde’ is a male dominated thriller where female instabilities are never exposed as females are hardly ever mentioned (Shuo and Dan, 2012)2. This Victorian marginalization of women was very common at the time and also links to woman being classified, according to Simone de Beauvoir in ‘The Second Sex’ as the ‘Other’ (de Beauvoir, 1949 p. 16)3 and not worthy of being the subject of the novella. Both texts involve the notion of a demon taking over the main character, whether this demon is a result of their own creation or a result of society. The following essay will attempt to draw similarities and differences between the two texts in relation to Simone de Beauvoir’s ‘The Second Sex’. ‘The Second Sex’ is arguably one of the earliest attempts to tackle human history from a feminist perspective4 and expresses the idea that men fundamentally oppress women by characterizing them as the ‘Other’. It states, ‘the moment when man asserts himself as subject and a free being, the idea of ‘Other’ arises (de Beauvoir, 1949 p. 19). Although in ‘To Room Nineteen’ it would appear that both Susan and Matthew are making a joint, educated decision by Susan quitting her job to raise the children and tend to her house, it appears to be more of a decision according to social expectations instead of what Susan really wants. Without a second thought ‘Susan became pregnant [†¦] gave up her job, and they bought a house in Richmond’. This sentence structurally is placed in the middle of a  paragraph, not at the end or in a paragraph of it’s own. This would suggest that it is not a big decision that involves careful thought and planning but more something that was decided because it was the obvious decision. Susan made a ‘concession to popular decision’ or a decision that was implied by society to quit her job and a decision implied by society for Matthew to stay at work and earn an income to support the family. According to de Beauvoir, by Susan accepting her role as ‘Other’ this denies a great deal of her humanity thus culminating in her depression, hallucinations and eventual suicide. In ‘Strange case of Dr. Jekyll and Mr. Hyde’ as there is a distinct lack of female characters, this would imply that the males have taken the role of the ‘subject’ (de Beauvoir, 1949 p. 19) and free being as the Victorian culture would dictate. This would naturally then make the very few female characters mentioned in the novella assume the role of the object; constrained by the dominant male characters and being a type of humble, counterpart to males 5. The first mention of a female in the novella is the little girl that gets trampled. Enfield describes this encounter as â€Å"natural† (Stevenson, 1886 p. 9), which we as an audience know would clearly not be the case. The way in which Enfield blindly denies that this encounter was no accident highlights the solidarity of men 6and accentuates their power over helpless female characters. The little girl doesn’t come to great harm however does depend on others to help her this is because she is the ‘other’ (de Beauvoir, 1949); she is essentially seen as feeble and evil because men are unable to visualize themselves as such. The character of Susan, in ‘To room nineteen’ although seemingly independent and equal at the beginning of the text, becomes completely dependent towards the end. She relies on Matthew for comfort when she isn’t feeling herself and she eventually relies on him to give her the money so that she can rent out a room in a hotel; room nineteen. ‘She only had to run across and fling herself into them, onto his hard, warm chest, and melt into herself, into Susan’. This shows how Susan relies on Matthew to feel herself, without him she feels like a stranger: soulless, nothing. ‘She cannot think of herself without man† (de Beauvoir, 1949 p.16). At this point however she feels too  distant from him that that place in his arms isn’t hers any longer and she eventually feels like ‘[†¦] an imposter’. In addition, although being dependant on Matthew, Susan is given the freedom to essentially do what she wants. Matthew gives her the money for the room, allows them to have an au pair girl and is even accepting of Susan’s fabricated lover. This would, at the surface go against de Beauvoir’s view of the ‘Other’ being a person who is not free. On closer examination however this statement seems to be fundamentally flawed. To Susan, even when alone in the house with Mrs. Parkes, she still feels a certain restraint and unavoidable attachment to her life and worries. When she first rents room nineteen, the texts quotes ‘She was alone. She was alone. She was alone.’ The repetition of this highlights how unhappy she is around the distractions and obligations of real, family life. It also points out how women, without the input of men can be completely happy without them, by themselves. In this text however Susan obviously cannot find complete happiness as she is tied to her family and tied to the cultural expectations of the time. When she talks to Miss. Townsend she conveys genuine jealousy and want for a life in solitude, ‘I wish I was absolutely alone in the world, like you’. This draws on the traditional objective in life to marry and have children not actually being the ideal for some women. In fact, being alone for Susan is the ideal and what we can note from this is even today, this can be the ideal for other women too. Matthew would be seen to have freedom and is definitely not concerned with conforming to social expectations when he so openly discusses his affairs. This may be because his role as a man dictates that he can behave how he likes and other woman, as they are the ‘Other’ (de Beauvoir, 1949), will not question him. When Susan questions as to why Matthew does not feel the same depression as her it states, ‘The good marriage, the house, the children, depended just as much on his voluntary bondage as it did on hers. But why did he not feel bound?’ This could arguably be because there is an unspoken pressure on Susan, as a  woman from society, which is unknown to the couple. This makes all choices, seemingly decided by them both, actually decided by society. This unknown pressure on Susan is why Matthew doesn’t feel bound. The idea of freedom is also prevalent in ‘Strange case of Dr. Jekyll and Mr. Hyde’. If the women detailed in the novella are of low social status, thus assuming the role of the object and other which is limited and oppressed then arguably Dr. Jekyll should be completely free and not restrained by these classifications. The monster that is Mr. Hyde however slowly takes over Dr. Jekyll until he is no more and nothing but the monster that remains. ‘This brief condescension to my evil finally destroyed the balance of my soul’, marks the point where Dr. Jekyll knows that the monster will soon completely take over and thus Dr. Jekyll will no longer have any control or freedom over his body and over his actions. The novella describes the duality of man and not the duality of women. The Victorian era in which it was written would suggest that this is because women are just pleasing objects to be viewed and do not have a complex nature about them; they are submissive creatures that will adhere to the role that men give them and are essentially unsophisticated. De Beauvoir states a woman’s function is, ‘simply what man decrees; thus she is called the sex’ (de Beauvoir, 1949 p. 16) by which we can deduce that in terms of the novella, the female characters are only there to serve the men, not having a brain of their own and to be complacent in all aspects of their lives. This quotation also has sexual connotations. If women are called ‘the sex’ then this could mean that women appear to men, chiefly as sexual beings. De Beauvoir states that there ‘is an absolute human type, the masculine. Woman has ovaries, a uterus; these peculiarities imprison her in subjectivity, circumscribe her within the limits of her own nature’, (de Beauvoir, 1949, p.15) meaning that women are discriminated against because of their sexual organs which, through physical and hormonal differentiation paves the way for female oppression. The character of Susan in ‘To room nineteen’ towards the end of the text doesn’t feel like a woman any longer. On thinking about  when all of her children are ‘off her hands’ during school term it states, ‘She would turn herself back into being a woman with a life of her own’. Her having children and her using her reproductive organs to produce children makes her feel like t hat is all she is; a mother, a womb but not a woman (de Beauvoir, 1949 p. 13). If having children then for Susan means that you are not a woman then this does pose the reader with the question, ‘what makes a woman?’ De Beauvoir states, ‘One is not born but rather becomes a woman’ (de Beauvoir, 1949). For Susan, this could mean that the qualities of a woman are not innate but rather learned either from society or from oneself. De Beauvoir believes that all beings have the right to define themselves however for Susan this seems to already have been done for her by society even though she appears seemingly free. Her decisions are always in accordance to society’s expectations. She wants desperately to become the woman that she was before she quit her job and had children however this is impossible for her, resulting in the loss of her voice as a character and the physical loss in voice from her suicide. This idea of voice is important, as although Susan is the main character of the text and her feelings and attitudes are foregrounded, this is not the case in her communication with others. She feels like she needs to lie to almost every other character in the text, most probably because she feels like her thoughts are too different than the social norm to be voiced. When Matthew knows that Susan is hiding something, Susan ‘[†¦] Understood that he hoped she did have a lover, he was begging her to say so, because otherwise it would be too terrifying’. This highlights how isolated she is feeling. Like the demon that eventually takes over Dr. Jekyll, a devil takes over Susan and she feels like her once loving, equal partner who she so carefully waiting longer than her friends to marry is now someone who she fears will ridicule her and be unaccepting of the devil voice that slowly takes over her. Lessing describes Susan’s devil as being ‘perhaps a middle-aged man pretending to be young’. The  characterization of the devil being a man, could be seen as a metaphor for the males and men in society, although not voicing their opinions out loud any more, their views have become rooted in women’s minds thus again highlighting this unspoken pressure. The comparison to the devil being a ‘middle-aged man pretending to be young’ could suggest how even though women’s suffrage is moving forward and men are becoming more accepting of woman’s rights, they are always going to have the slightly discriminative view of the older generation as they have been raised on these views. It could be suggested that it is the lack of a significant female voice in ‘Strange case of Dr. Jekyll and Mr. Hyde’ that drives men to become their dark side. Thus, Stevenson deliberately decided to foreground the voice of men and leave out any major details about the female characters. The novella ultimately illuminates the instabilities of men, which, in turn, highlights the stabilities of women. It was not a woman that led to the eventual downfall of Dr. Jekyll it was the monster that the man created or the monster that was always a part of the man. On the surface, ‘To Room Nineteen’ tells the story of an unfulfilled woman in 1960s suburbia and ‘Strange case of Dr. Jekyll and Mr. Hyde’ deals with issues about the duality of man, without mention of women however as previously stated there are deeper issues entailed in both. Both texts deal with the problems surrounding female identity and voice and the consequences when this voice isn’t expressed. ‘To Room Nineteen’, being written by a woman, questions the voice of women by letting the reader know her inner thoughts but not letting other characters know them. ‘Strange case of Dr. Jekyll and Mr. Hyde’ being written by a man cleverly underlines the questions around the position of women in society by hardly including them in the novella at all which was very common for literature in the Victorian culture. Both use different techniques however it could be argued that the main idea that can be taken from a feminist reading of these texts is that in order for equality of genders to progress and for females to be content, they must not allow their feelings to be suppressed by individuals or society as a  whole. The characters in both texts choose to ignore the suppression of women and Simone de Beauvoir in ‘The Second Sex’ chooses to bring them to our attention. In order to maintain a healthy and balanced existence, men and woman need to be equal and not be classed as the ‘other’ or the ‘object’. Without this, men and women are destined to fail.

Sunday, September 29, 2019

The ‘Lotus’ (‘Nelumbo Nucifera’)

The ‘Lotus' is scientifically known as ‘Nelumbo Nucifera'. It is the national flower of India. It is a sacred flower and occupies a unique position in the art and mythology of ancient India and has been an auspicious symbol of Indian culture since time immemorial.Lotus flower is found only in two colours that are pink and white. The flower grows in murky waters and rises on a long stalk above the surface to bloom glorious. It is a beautiful flower which symbolises divinity, fertility, wealth, knowledge and not to forget enlightenment. Untouched by the impurity, lotus symbolises the purity of heart and mind. According to Hindu mythology Lotus is made as a seat of the Goddess of wealth – Lakshmi.The ‘Lotus' is scientifically known as ‘Nelumbo Nucifera'. It is the national flower of India. It is a sacred flower and occupies a unique position in the art and mythology of ancient India and has been an auspicious symbol of Indian culture since time immemorial. Lotus flower is found only in two colours that are pink and white. The flower grows in murky waters and rises on a long stalk above the surface to bloom glorious. It is a beautiful flower which symbolises divinity, fertility, wealth, knowledge and not to forget enlightenment. Untouched by the impurity, lotus symbolises the purity of heart and mind. According to Hindu mythology Lotus is made as a seat of the Goddess of wealth – Lakshmi.The ‘Lotus' is scientifically known as ‘Nelumbo Nucifera'. It is the national flower of India. It is a sacred flower and occupies a unique position in the art and mythology of ancient India and has been an auspicious symbol of Indian culture since time immemorial.Lotus flower is found only in two colours that are pink and white. The flower grows in murky waters and rises on a long stalk above the surface to bloom glorious. It is a beautiful flower which symbolises divinity, fertility, wealth, knowledge and not to forget enlightenment . Untouched by the impurity, lotus symbolises the purity of heart and mind. According to Hindu mythology Lotus is made as a seat of the Goddess of wealth – Lakshmi.

Saturday, September 28, 2019

The Tortilla Curtain

Chris Farley English A Wilson October 30, 2010 TC Essay In the novel, The Tortilla Curtain, by T. C. Boyle a couple experiences life in California and never know whats going to happen. They find out life as they thought it would be, really isn’t how they imagined. They go through some great hardships that will forever change their lives and change their thoughts on things. Candido and America went through the most hardest times in this novel, they are illegel immigrants, they have no money, and Candido turns into a criminal doing all he can to survive. They came to the United States in hope of fulfilling their dreams.When they got here they thought they would be able to make a life for themselves and be able to live happily. Their views on that really changed when they had no place to live and hardly any food to eat. Being illegal immigrants there was really not much that they could do about food, money, a real job, and a place to live and call their home. He had to allow Amer ica to go and try and get work from the labor exchange when she made a very clear point when she said â€Å"We have maybe a cup or rice left, half a twelve-ounce sack of dry beans, six corn tortillas, no eggs, and no milk†(28).At this point Candido lost some of his pride and his manhood and he had no idea what he could to do earn it back. There was no way that Candido could have got a decent job and earn the house that he had promised his wife America before they came here seeing as he was illegal. He had promised her a house that was described as â€Å"A clean white one made out of lumber that smelled like the mountains, with a gas range, a refrigerator, and maybe a little yard for a garden and a place for the chickens†(28-29).He had to allow America to go and try and get work from the labor exchange when she made a very clear point when she said â€Å"We have maybe a cup or rice left, half a twelve-ounce sack of dry beans, six corn tortillas, no eggs, and no milkâ⠂¬ (28). With everything already being as bad as it was, America was pregnant and how would he be able to provide for his wife and his baby when she was born? Later in the novel it comes to a part where Candido and America leave their camp in the canyon and head for the city.Once they are there they come across a guy who asked them if they needed a place to stay, saying his aunt’s house was just around the corner. The guy led him into a trap where they beat him up and as he says â€Å"They got everything, every penny† (234). He fell for the trap and it made him think that he could not really trust anyone else but himself and his wife. There was no way that they could have gotten anything now and they had to make their way back into the camp in the canyon that they had left in the first place.Once Thanksgiving came around Candido had gotten a little bit of work and while he was at the market he was given a turkey. When he returned with the turkey they had fixed it all up so they could try and cook it. While that was all happening the flames from the fire had leapt to the trees and everything went up in a blaze. After they managed to get away from the fire and after they had a drink from the chinamans water hose they found themselves in a clump of bushes. While laying there Candido heard a noises from the leaves around them and in that instant America whispered to him â€Å"I think my water broke.The baby’s coming I can’t help it†(278). He had no idea what he was doing when he was delivering his baby, after all they were in the maintence shed and he had to make do with what was there. After the baby was born, it was time for them to move out of the shed and Candido had to make a house out of what he could. He finally made it out of some pallets that were held together with some nails. He turned into a criminal and was stealing dog dishes, dog food, and among other things. At this point he was climbing into peoples backyards an d taking what he needed.He happened to take a piece of green plastic from a greenhouse that one of them managed to have in their yards for his roof. After he made several trips to make something out of what he had he finally brought America and even though she didn’t want to be there she had no choice. While he was hungry he was thinking that some stew would be good and out of nowhere the cat appeared(Delaney’s cat) and Candido called out to it â€Å"Here kitty†(308). America wanted to know what was next after all of that and she asked Candido and he shrugged and said â€Å"I’ll find work I guess†(323).She made up her mind and told him â€Å"I want to go home and I don’t care if you come or not, it’s you they want not me. You’re the one†(323). She did not want to raise her daughter like that and Candido couldn’t do anything about their situation at all. He stood by the post office for hours trying to attract the a ttention of every pickup that pulled into the lumberyard, but he had no luck at all. He was making his way back to America when he noticed that someone was on the shoulder of the road up ahead.It was Delaney that was off on the side of the road and Candido froze. As he was thinking about the accident all over again he heard Delaney shout â€Å"You stay right there! †(331). Candido had made himself back to America and their little makeshift home, not realizing he was being followed by Delaney. Once he came in America told him that it looked like he saw a ghost and he responded with â€Å"I wish it was only a ghost†(349). He told her â€Å"it was the one with the red hair who hit me with his car, he scares me†(349).After eating and his clothes dried up America had told him that there was something wrong with Socorro’s eyes and she couldn’t see. Candido thought she was crazy and didn’t want to believe that his baby was blind. In that next insta nce Delaney appeared from nowhere and he held a gun but then he dropped it once he heard the roar of what was happening. Their homemade house fell to nothing and crumbled within the flood. They rode a pallet all the way down to the roof of the post office and that is when it hit Candido hard. He asked America â€Å"Where’s the baby? †(355) and she didn’t answer him.He was â€Å"numbed right through to the core†(355) and in that moment he saw the white face come up through the dark water and he reached down and took a hold of it. He saw that his baby girl Socorro was gone, lifeless and nothing could have changed that no matter how much he cursed about it and got angry. That was the worst thing that he could have had happen to him and he was angry, angry that his daughter would never be able to live the way he wanted her to and the way they should have lived. Candido and America went through a great deal of hardship over this novel and no one deserves to li ve like that.They had to make changes so that they could live and be able to try and live for what they came to the U. S. for. Neither of them got the dream life that they imagined but America sure grew from the experience. You can say that Candido was able to learn that your dreams in life don’t come as easy as you thought they would. You are going to have to make some kind of plan for life so you can go from that and know what you are doing.Works Cited Boyle, T. Coraghessan. The Tortilla Curtain. New York: Penguin Group, 1995. Print. The Tortilla Curtain In Part II, Chapter 3 of The Tortilla Curtain, Delaney’s life finally feels like it is returning back to normalcy. He is preparing a barbeque on a Sunday evening in mid-August, while his wife, Kyra is stretched out by the pool relaxing, but her work still by her side. They ate their dinner and began conversation about how she, â€Å"Kyra† had cleaned up Shoup, by telling Mike, her boss, that something need to be done or people would stop house shopping up here. Delaney began daydreaming about a meeting with Jack Jardine and a few of his neighbors. It was his first time meeting Dominick Flood and learning of his house confinement. The main agenda for the meeting was to disgust the wall the neighbors wanted to put up to keep the intruders out. To this Delaney was in complete shock. Upon returning from his daydream, the scene of yet another one of his dogs, Osbert, being swept up by the coyote in front of their eyes this time was of complete surprise. Delaney is definitely one that dominates Part II, Chapter 3 of The Tortilla Curtain. Delaney is still considered the liberal humanist, who believes in nature and feels that everyone should have right whether legal or illegal, but you can start to see him slowly evolve into a more reactionary racist, fueled by his anger of the accident and everything happening to him. Delaney has openness to anything around him such as his work but yet he is conscientiousness of everything that he does and what his family does. You see Delaney changing in this chapter by words he is using such as this statement he made to Kyra, â€Å" â€Å"Mexicans,† Delaney said, and there was no hesitation anymore, no reluctance to identify people by their ethnicity, no overlay of liberal-humanist guilt. Mexicans, there were Mexicans everywhere. † Kyra is conscientiousness about everything that she does, whether it being how her work has to be just perfect for the clients or how Jordan has to eat exactly what she wants him to eat. She is also an extraversion. She has so much energy and positive emotions that she puts into her job as a realtor. At the end of Part II, Chapter 3 of The Tortilla Curtain, I feel that Kyra is starting to feel like she is losing control over things in her live. First, Sacheverell and now Osbert has been captured by the coyote that she can’t seem to control by putting up a fence. THEME Immigrants â€Å"Mexicans† need to be stopped is one theme in this chapter. Kyra has had enough and she doesn’t want the scene of so many of them being seen by the 7-eleven on the boulevard as potential home buyers are driving by. She believes that’s the sort of thing they’re moving away from and she wants a good impression on the neighborhood. Another Theme in Part II, Chapter 3 in The Tortilla Curtain, is walls of privacy. The community of Arroyo Blanco Estates wants to protect itself from intruders on their land and community. They don’t feel safe anymore since the attack on Sunny DiMandia. They want to keep people that don’t live there out and they feel that putting up a wall will keep people and unwanted creatures out as well. A wall is a barrier to keep people and things out as well as to keep people and things in.

Friday, September 27, 2019

B1 Corn as GMO Essay Example | Topics and Well Written Essays - 1000 words

B1 Corn as GMO - Essay Example This cDNA strand is then isolated and cloned or duplicated for the purpose of transformation into another species and this transformation process is made possible with the help of the bacterium known as Agrobacterium tumefaciens (Peel, 2001). This particular bacterium infects specific woody dicotyledonous plant species, where certain parts of the Agrobacterium circular DNA known as Ti plasmid can insert themselves into the host plant’s cell (Peel, 2001). The host plant, which is the corn plant in this particular experiment, then expresses the Bt gene (Peel, 2001). If this particular transformation process is not opted for, then the gene gun can be utilized. The other transformation process is the use of gold particles and coating them with target genes, such as Bt genes in our example (Peel, 2001). Using a gene gun, the genes are shot into the single cells of the corn plant without the help of the Agrobacterium in a process known as particle acceleration (Peel, 2001). Now that the Bt genes are already incorporated into the corn plant, a series of tests should confirm the potency of the bacterial gene. Plant tissue culture is the next step. Individual cells of the corn plant are obtained for culture and are subjected to the transformation process, which basically involves the elimination of non-transformed cells using a method that involves the use of selectable marker genes (Peel, 2001). The cultured corn plant cells are then treated with herbicide or antibiotic, and whole corn plants called Bt corn plants are then grown from the seeds of those cultured cells that eventually survive (Peel, 2001). If the Bt corn plant expresses the trait even after several generations using laboratory techniques, then it is believed to be stable and can now be bred using conventional agricultural methods and the final test would be for it to be able to stand environmental conditions (Peel, 2001). The process of transformation of the corn gene into the Bt corn gene involve s a crucial intermediate step where, before the Bt gene is inserted into the corn plant, it is first modified with promoters that would later on be recognized by the corn plant itself (Peel, 2001). This step and particularly these promoters is most crucial to the development of the toxic properties of the Bt corn plant. Because of these promoters, Bt corn â€Å"encodes crystalline proteins from the bacteria that are responsible for larvae toxicity† (Peel, 2001). Upon the Bt corn being eaten, these crystalline proteins, or Cry proteins, will bind to the insect’s midgut and cause a water imbalance that will eventually burst the cells and kill the pest (Peel, 2001). There are currently two types of promoters used in developing the Bt corn plant – the CaMV35S promoter and the PEP carboxylase promoter. The former expresses the toxicity of the Cry proteins in all plant tissues including the photosynthetic parts as well as the ears, roots and tassels, thus killing all insects that subsist on any part of the plant (Peel, 2001). On the other hand, the PEP carboxylase promoter, due to its exclusive affinity to cells that actively manufacture photosynthetic proteins, expresses the toxic properties of the crystalline proteins only in the photosyntheti

Thursday, September 26, 2019

Real Estate & Property - Valuation and Investment Appraisal Assignment

Real Estate & Property - Valuation and Investment Appraisal - Assignment Example The opinions stated in the valuation are contingent on the assumptions and limitations stated in Section 5 which also forms an integral part of this report. i. An attached brick building includes a single shop unit consisting of an open plan sales area which includes a retail area which extends to the rear. There is also a large basement. The front of the shop is fully glazed and has a number of display areas for terms of inventory. i. Barking Road is located in a very popular and busy shopping and entertainment area. It has a number of restaurants and numerous other shops along the same road and other roads and avenues which are in close proximity. It is also close to the tourist areas. The building is in good condition. Additionally, Barking Road and the streets adjacent to it are clean and well kept. iii. Several hotels and entertainment venues are located in close proximity to Barking Road and so it is accessible to tourists and locals who use their services. More than a few tourists are therefore expected to patronise the business at the location (Rightmove 2012). iv. The Booby Moore Stand of the West Ham United Football Club is located in close proximity – just around the corner from Barking Road. This makes the location ideal for the current tenant and explains the reason for the longevity of the business. There is also some amount of goodwill attached to the business and the location. Goodwill is the excess of the market price over the combined value of the separate assets. It results from the reputation that the business has gained over the years and its quality customer service that keeps customers coming back. It is this reputation that also attracts new customers. viii. The property is in close proximity to the Upton park tube station which approximately 0.4 miles. Two other stations – East Ham and Plaistow are also within a mile of the property (0.8 and 1.0 miles respectively) (Rightmove PLC 2012). x. The

Communication Ethics and Society Assignment Example | Topics and Well Written Essays - 250 words

Communication Ethics and Society - Assignment Example The truth of the matter is there are many people who have college degree and have become successful in life. There are also other people who never attended college and have also become successful through the method Stephen advocates for. Moreover, not everyone can be successful as entrepreneurs. There are people who can only perform well as profession and as such they need a college education. It is unethical for Stephen to inspire young people to educate themselves using the Newspaper media. This is because according to the Journal code of ethics, Journalist should act independently and only look out for the interest of the reader. However, in this case, it is obvious that Stephen has some interest of promoting Thiel Fellow, an organization that he benefitted from. Being a beneficiary of this organization, he is seen to write these journal with the intention of encouraging students to forfeit going to college and joining this organization. These journals have also broken the first code of ethics which requires journalist to seek truth and report it. It is the work of the journalist to discern reporting and advocacy. These journals do not report but advocate for dropping out of school. The journals are therefore unrealistic and

Wednesday, September 25, 2019

I'll attach it Essay Example | Topics and Well Written Essays - 2500 words

I'll attach it - Essay Example The postal services industry was big and booming. Nevertheless, with the materialization of the internet, as well as, related technologies such as email and social media, things have changed significantly. Presently, it is easier to send an email or an instant message via social media than sending handwritten letters. The email and the instant message will be delivered to the intended recipient immediately while the letter may take hours or days to reach the destination depending on the distance between the sender and the recipient. This is just an illustration of the principal alteration of information technology. This paper focuses on the impact of information technology on the healthcare profession. The paper argues that information technology has had a major impact on healthcare as a profession including the nature of healthcare practice, relationship with customers, and management of healthcare information/records. The paper is organized into different sections. The first part gives an introduction into the main topic and the thesis. The second section provides the main discussion. It is organized into different subsections that focus on specific areas. The final section will be the conclusion. The conclusion will restate the thesis and highlight the main points emerging from the main discussion. It will also provide appropriate recommendations. Information technology is a growing field that focuses on computer and telecommunication systems that are used in information management. Information technologies, therefore, include computers, computer systems, telecommunication systems, and other information systems. Apart from computers, other typical information technologies include smartphone, enterprise resource planning systems, Tablets, internet, email, social media, and cloud computing among others. The information technology field is much broader. While these examples of IT (information technology) are used

Tuesday, September 24, 2019

Human Resources Case Study Essay Example | Topics and Well Written Essays - 1500 words

Human Resources Case Study - Essay Example Employee selection and retention are crucial factors, thus the need for a streamlined recruitment and training process is vital. Also, it is my responsibility to work in coordination with all the departments of the company in order to examine and understand the needs of the employees (Human Resource Manager, n.d). I should act as a bridge between the top management and the staff.  In order to bring change to the existing system, my first and foremost duty are find a sales manager as the previous two were not qualified for such an important and complex position. The position of a sales manager is considered to be one of the most imperative and celebrated jobs in the field of sales and marketing. The job of a sales manager is to coach, direct, and oversee his/her sales staff and take complete responsibility for the staff. He/she organizes the workings of the sales department by developing territories, goals, and quotas for the sales staff. Assessing the market analyses facilitates him/her to understand customer needs, the number of sales, and pricing plan that will fulfill the organizational goals.  At Perfect Juice Inc. a sales manager needs to have a Masters Degree in Business Administration with a specialization in marketing. A sales manager should have knowledge regarding mathematics and statistics and their application. Also, e/she should be an expert in sales and marketing along with excellent computer skills and a complete understanding of the internet. Moreover, the sales manager should have knowledge of the structure and content of the English language.  A sales manager should also possess strong administrative and managerial skills and should be proficient in ha ndling customer and personal service. The basic skills and requirements for a sales manager are: He/she would monitor and assess his/her own performance and the performance of other individuals and also suggest the management regarding the improvements or the corrective actions that need to be undertaken.

Monday, September 23, 2019

International business discussion Essay Example | Topics and Well Written Essays - 250 words

International business discussion - Essay Example Gambling generates many revenues for the hotel. The hotel has a brand of jet called CotaiJet. The brand transport many customers to the hotel. Furthermore, the hotel focuses more on entertainment content. The management is aware that entertainment lures many Chinese people. It is their basis for success. The hotel has created more hotel rooms and theatres. The management has increased the size of the arena that hosts entertainment performers. It has created the worlds largest casino, where gambling is the main activity. The management does not want to advertise casinos in China. They want to develop an emotional connection between the customers and the hotel. It will leave an effect on them, and they would forever return to the hotel. The hotel boosts of its entertainment content. The hotel hosts filming award shows, traditional boxing and often bets on Chinas hit television. The management wants to satisfy every market segment. The hotel has emphasised on retail strategy. The strategy has seen the hotel increase the size of the retail segment. The hotel has opened additional phases of the hotel. It would help in attracting more customers (Tracy,

Sunday, September 22, 2019

Pros and Cons Essay Example for Free

Pros and Cons Essay 1) Nuclear power generation does emit relatively low amounts of carbon dioxide (CO2). The emissions of green house gases and therefore the contribution of nuclear power plants to global warming is therefore relatively little. Between mining the uranium, refining and enriching fuel, and finally to building and operating the plant, a big 1,250 250-megawatt nuclear facility produces an estimated 250,000 tons of carbon dioxide during its lifetime. In contrast, coal-fired plants produce close to 2 billion tons of carbon dioxide every year in the U. S. alone while also emitting lots of other pollution: soot that causes lung diseases; sulphur dioxide and nitrogen oxides that cause smog and acid rain; and mercury that contaminates fish. In fact, coal kills 4000 times as many people as nuclear power, according to one analysis. 2) It is possible to generate a high amount of electrical energy in one single plant. 3) This technology is readily available. Disadvantages 1) Uranium Waste- The chief danger lies with the mining waste; it contains radium, which is highly radioactive. Radon gas (one of the products that occur after radium undergoes radioactive decay) can expose workers and nearby and nearby communities to an array of health risks like lung cancer, bone cancer and lymphoma. 2) The energy source for nuclear energy is Uranium, which is a scarce resource. It’s supply is estimated to last only for the next 30 to 60 years depending on the actual demand. 3) Nuclear power plants as well as nuclear waste could be preferred targets for terrorist attacks. 4) Risk of Catastrophe- Fukushima has joined Three Mile Island and Chernobyl in the vocabulary of dangerous nuclear mishaps. The explosion at Chernobyl’s nuclear plant in the Ukraine showed how nuclear energy could just as easily destroy us as it nurtures our everyday needs.  While nuclear power would allow Singapore to achieve energy self sufficiency, the risks and

Saturday, September 21, 2019

Models of Social Work Assessment

Models of Social Work Assessment Assessment is a vital function of social work acting as the starting point of the process and if not carried correctly can impact on the social workers relationship with the service user. There are no universal definitions for assessment however Whittington (2007) suggests the process is a meeting between a social worker and someone seeking help or services, which maybe held with an individual, family or a group of people. Sutton sees assessment as an ongoing cycle and describes it using the acronym ASPIRE, Assessment, Planning, Intervention, Review and Evaluate. Models for assessment include ecological, strength based, person centred which are often used when assessing a child. The Ecological model focusses on the service user’s environment including close family circle and their wider community, placing the service user firmly in the centre. Bronfenbrenner (1979) states there are 4 layer of environment which effects a service user, microsystem which considers immediate famil y, the mesosystem looks at relationships with extended family, neighbours, friends, work and school, the exosystem includes both the micro and mesosystem but also contains social infrastructure of the labour market, education systems, health and Social services, the final layer macrosystem includes systems including government policy, legislation and culture. Ecogram’s are illustrations often used to demonstrate these layers which can benefit to everyone involved to enable them to see everyone who is involve in his life. Parker and Bradley state the strength based model focusses on the positives in a service user’s life, focussing on increasing motivation, capacity and potential for making real and informed life choices. This model also requires an extensive knowledge of the service users’ environment, living system and wider system to be able to work with them using their strengths. Within this model the power imbalance between the social worker and service user is reduced as the service users is seen as the person with the knowledge of the issues. The person centred model has a similar function as the Ecological and strength based model which places the service user at the centre of any assessment and decisions made during this process. As well as assessment models the social workers also use a variety of approaches including questioning, procedural and exchange. The Questioning approach uses a set of questions to obtain information, the social worker can have preconceived ideas about the service user which could lead the questioning in a direction which may not identify the issues which the service user may see as their main concern, this approach can be seen as a power imbalance in favour of the social worker. The Procedural approach is a systematic process set out by an organisation or framework, with set criteria which identifies eligibility, follows the rules and policies which dictates what the service user is entitled to, this approach also leaves a power imbalance as the social worker dictates what services the service user is entitled to. The Exchange process ensures partnership working where the service users is seen as the expert with an understanding of any issues, information gathered within this proces s is used to enable the service user to see their potential and resources available to meet this potential. There are specific pieces of legislation and policies which have an impact on the child assessment process, The Children Act 1989 states the welfare of the child is paramount, with an overarching system for safeguarding children, it indicates roles different agencies play and introduced the concept of parental responsibility rather than parental rights. A key principle is that Local Authorities have a duty to provide services for children and their families and all children should have access to the same range of services. The Children Act 2004 updates not supersede Children Act 1989. The aim is to encourage integrated planning, commissioning and delivery of services as well as improve multi-disciplinary working, remove duplication, increase accountability and improve the coordination of individual and joint inspections in local authorities. The Children’s act does not specifically state children referred automatically have an assessment, however if a child is deemed in need t hen the child must have an assessment, a decision which must be made within 24 hrs., once this decision has been made an assessment needs to take place within 7 days. The decision is based on Children’s act 1989 (section 17 subsection 10) outlines the criteria for a child in need, which states: (10) a child shall be taken to be in need if— (a) He is unlikely to achieve or maintain, or to have the opportunity of achieving or maintaining, a reasonable standard of health or development without the provision for him of services by a local authority under this Part; (b) His health or development is likely to be significantly impaired, or further impaired, without the provision for him of such services; Stefan can be seen as a child in need due to his current behavioural issues at school and the ongoing issues with in his family home, both could have an impact on his health and development. If Stefan is displaying behaviours within school this is having a significant effect on his education and therefore development. The social worker will carry out an assessment based on the Framework for the Assessment and Children in Need and their Families 2001 which is based on three areas, often viewed as a triangle, Child developmental needs including education, Emotional Behavioural Development, Family Social Relationships, Stefan is displaying behaviours while at school which is having an impact on his ability to learn. There have also been domestic violence situations within the home, it is not documented if he witnessed this, however the UN convention of the child states that hearing a domestic violence attack is just as detrimental to the child as witnessing the act and therefore has the same affects, this may be a factor for Stefan. Stefan and his mother are receiving support from her sister, but Stefan may have a role in the care for his mother or younger sister. Parenting capacity including Ensuring Safety, it has been highlighted Rhian, Stefan’s mother has physical and mental health issue s which resulted in Stefan and his sister being left in a local park questioning Stefan’s safety. Family and Environmental Factors including Resources, Income, Employment, Housing, Wider Family Functioning. Stefan’s mother is unable to work due to her physical and mental health which may have financial implications on the family. As well as the children’s act 1989 and 2004 and the Framework for the Assessment and Children in Need and their Families 2001, wales has a Children’s families measure 2010 which was published to tackle child poverty. Section 67 of the measure looks at children’s needs arising from community care needs of their parents and applies to any child whose parents may be in receipt of care from the local authority or arranged by the local authority, or they may be in need of such services the authority must decide what services they can provide to the child and / or their family. Section 68 of the measure addresses the child’s need arising from the health conditions, including mental health, of their parents and applies when health services are provided to or funded by the NHS, the NHS must consider the effects of the medical condition on the child and if the child requires support from the local authority. Both sections relate to Stefan’s current situatio n, Stefan’s mother has physical and mental health issues which also may have impacted on the family. The Human right convention of the child (1989) also has an impact on the assessment process, the convention was agree by international governments and stated all children had rights as individual’s not just objects which are cared for. The convention is made up of a 45 articles which outline the rights of a child, Stefan’s rights include a child must not be separated from their parents unless it is in their best interest, every child is able to have a say about what affects them and they must be taken seriously, each child has the right to live somewhere which is able to meet their physical, social and mental needs. If they do not then the government must support families who cannot afford to provide this, Governments must do all they can to ensure that children are protected from all forms of violence, abuse, neglect and mistreatment by their parents or anyone else who looks after them. Another pieces of legislation which needs to be complied with is the Welsh language act, Stefan currently attends a welsh school and his mother is a welsh speaker, Stefan may feel more comfortable if the assessment was carried out in welsh which Stefan is entitled to under the act. When working with a child the social worker needs to use a variety of skills, adapt their approaches and values which include ensuring the process is child centred, at the child’s level of understanding and abilities, advocate on behalf of the child, use observational skills to observe interactions with any significate people. Parker and Bradley state research shows children prefer to be listen to, professionals to be available and accessible, non-judgemental and non-directive, have a sense of humour, straight talking, to be able to trust and, where appropriate, to have confidentiality respected. The social worker must also ensure the process is collaborative working with people involved in the service user’s life including professionals. By using these skills the social worker also complies with the Care council of wales Code of practice which states the social worker must promote the independence of Service Users while protecting them as far as possible from danger or harm. By using the fore mentioned skills the social worker using anti-oppressive practise to ensure the service user is empowered in their continued support. Before and during the assessment process the social worker needs to ensure the issues are not pre-judged, Stefan’s behavioural issues may not be due to the issues at home he may have a learning disability, being bullied at school or finding the work hard which is causing him difficulties, Stefan may be a carer for his mother or sibling which is the issue, often what is perceived as the main issues are not necessarily the same for the person being assessed, if any of the above issues have been highlighted then appropriate assessment would be requested. Other issues which need to be considered would be where to hold the assessment, Stefan may feel unable to speak openly if carried out in front of his parents or within the family home, by carrying out any assessment meetings within his school environment either setting could make him more vulnerable, careful thought needs to be given to where assessment is carried out. While working with a child there are many ethical issues which can arise, when there is evidence a child is being neglected and their safety at risk the social worker has a decision to make, Stefan has been left in a local park due to his mother forgetting him the ethical dilemma may be if Stefan is providing a caring role for his mother and sister removing him from the situation may cause his sister to become more vulnerable and take away a support system from his mother. Another ethical issue could be within the current economic climate carrying out an assessment but being unable to offer the services required by the child and their family, when dealing with a child such as Stefan the social worker needs to gain as much information as possible however the more people who know about the situation could cause Stefan to be more vulnerable, Stefan is also entitled to privacy and the more people who know about the situation could make Stefan vulnerable amongst his peers. The final issue could be Stefan’s parents are currently refusing support, the rights of the parents to refuse services verses the right of the child to have adequate service provision.

Friday, September 20, 2019

Synthesis and Properties of Liquid Crystals for VAN

Synthesis and Properties of Liquid Crystals for VAN Synthesis and properties of liquid crystals for vertically aligned nematic (VAN) displays Introduction Liquid crystals where first observed in 1853 and 1855 by Rudolph Virchow and C. Mettenheimer respectively, both observed a flowing fluid like compound which was birefringent (brightly coloured) between cross-polarisers much like a crystalline solid, hence the compound was both liquid and crystal thus liquid crystal. [3, 4]. It was not until the late 1980’s that Liquid crystals and their truly fascinating fundamental properties began their tremendous success in commercial applications.1–5 Subsequently giving rise to the vertically aligned nematic (VAN) mode in the early 1990’s. The liquid crystalline phase can be best described as a hybrid of the two most common phases of matter, Liquids and Crystals. LC compounds diffuse about much like the molecules of a liquid giving them a fluid nature, combined with this they manage to maintain a small magnitude of orientational order and sometimes some positional order in a similar manner as a crystalline solid would. Hence, liquid crystals are anisotropic fluids. Properties of Liquid crystals and the nematic mesophase The nematic phase of calamitic (rod like) liquid crystals is the simplest liquid crystal phase. In this phase the molecules maintain a preferred orientatioanl direction as they diffuse throughout the sample. There is no positional order in the phase as depicted by figure 1.1. Synthesis of Liquid Crystals General Synthesis Generally, the most common liquid crystals are based on aromatic sub units due to their ease of synthesis and obtainability. The vast majority of LC building blocks are commercially accessible or fairly simple to synthesize via electrophilic substitutions such as Friedel-Crafts acylation, bromonation and nitration. For those functional groups that cannot be directly substituted interconverions usually take place with bromine often being the chosen leaving group (e.g., CO2H, NH2, CN and OH). Due to the individual nature of substituents their specific directing effect and a specific effect on the rate of reaction must be taken into consideration. By taking this into account reactions must be carried out in the appropriate order to arrive at the desired product. Figure 1 Electrohpilic Substiutions of Benzene A key advancement in synthesis arrived with the recognition that a wide range of intermediates could be efficiently prepared from alkyl-bromo-benzenes due to the ease of conversion of the bromo substituent into a previously inaccessible groups. From a range of synthetic methods described in scheme 1 a valuable number of carboxcylic acids and phenols can be prepared. This follows on to the synthesis of multi-aryl LC materials where esterification (see Scheme 2) is employed to couple multiple aryl units. Esterification commonly occurs in two processes firstly, the traditional method (Method A) of converting the carboxcylic acid into the acid chloride derivative with either thionyl chloride or oxalyl chloride. The acid chloride is then reacted with the phenol in the presence of a base to remove the hydrogen chloride as it is formed. The second and more recent method (Method B) involves an in-situ reaction which uses N,N-dicyclohexylcarbodiimide (DCC) to activate the acid towards nucleop hilic attack from the phenol and a proton transfer catalyst ( 4-(N,N-dimethylamino)pyridine ) (DMAP). Scheme 2 Esterification coupling reaction LC materials with multiaryl cores (e.g., biphenyls and terphenyls) are somewhat more difficult to produce due to the direct bond between aryl sections. However, the development of palladium-catalysed cross-coupling reactions has created a means in which to form the direct carbon-carbon bonds needed. There are a vast number of methods to facilitate the generation of these carbon-carbon bonds but by far the most prolific involves the use of aryl bromides (4) and arylboronic acids (5). Figure 3 Palladium catalysed cross-coupling Alternative to the use aryl bromides are the aryl iodides, there increased stability as a leaving group provide a reaction pathway with an increased rate of reaction. Chloro and triflate are also other viable leaving groups, where the triflate group is essential in the synthesis of alkenyl-substituted LCs. Perhaps the most important palladium-catalysed cross-coupling reaction is the selective coupling that can occur by using a bromo-fluoro-iodo-substituted system (see Scheme 4) Figure 4 Dicouplong reactions of Benzene derivatives As the iodo group is a better leaving group it can be coupled with an arylboronic acid, following purification a second coupling reaction can occur on the bromo site giving rise to the synthesis of LC materials with more than two aromatic core units. In order to control the mesomorphic and physical properties of LC lateral substitutions are often employed, the fluoro substituent is the most commonly used lateral unit, as it is electron withdrawing in nature it renders adjacent H atoms acidic and thus making them vulnerable to strong basic conditions. By taking advantage of this vulnerability the desired functional groups for example the boronic acids needed for cross-coupling reactions are far more easily obtained. The only consistent approach for introducing a fluoro substituent into an aromatic system is via the diazotisation and successive fluoronation of the chosen aromatic amine, which in turn generated from the reduction of the nitroarene generated from the nitration of the bas ic aryl unit. Nonetheless, a broad variety of simple fluoro-substituted materials can be easily acquired commercially and thus synthesis often begins with fluro substituents already present (see Scheme 5). Unfortunately this gives rise to complications when trying to introduce terminal alkyl chains to the fluorinated compounds. Accordingly, a different approach is required and thus bromo-fluoro-iodo-benzene units are needed for successful synthesis of fluoro-substituted LC materials. Scheme 4 shows some reactions of these units to synthesis some adavance LC materials. The finishing touches Liquid crystals for VAN mode displays must have one vital property in order to be considered for this application, negative dielectric anisotropy. Negative dielectric anisotropy can be introduced by creating a strong lateral dipole within the LC material this is done by introducing lateral groups with high electronegativity such as fluorine as explained previously in this section, lateral chloro substitutents have also been considered in order to create negative dielectric anisotropy as they create a greater dipole than fluorine. However, the greater size of the chloro substituent renders it of little use as this subsequently gives the material low liquid crystal phase stability and high viscosity making it useless in VAN mode displays. Figure 5 Subsitution reactions of difluroaryl compounds Vertically aligned nematic (VAN) liquid crystal displays About the VAN displays The vertically aligned nematic (VAN) mode first came into development in the early 1990’s, first generation LC materials were based on rod like molecular structures and managed to achieve fast switching times of around 25ms. Unfortunately, the early attempts to introduce displays of this kind failed. This was for two major reasons, a switching time of What makes up a VAN display? VAN devices are made up of two parallel glass plates separated by a small gap of 3-10Â µm containing the nematic liquid crystal phase, on the top piece of glass sit a thin film of material which polarises a light that passes through it. On the inside of the top piece of glass there is a indium oxide (ITO) layer which acts as a conductor, this layer is linked to a surfactant. The inner layer of the bottom piece of glass is also coated with the ITO layer and the surfactant. The surfactant enables the liquid crystal to be connected with the conductor thus enabling the flow of a current. The display can be designed to be either passive or active. When passive the display does not generate any light itself it instead uses ambient light from surroundings which is reflected by a mirror like surface below the bottom piece of glass. When designed to be active the display is built with a light source behind the display which passes directly through the display rather than being reflected Working principle of VAN displays The average molecular orientation (director orientation) without the electric field is perpendicular to the substrate of the display. With this homeotropic orientation and crossed polarizers, the VA mode is working in the so called normally black mode. For the incident light the liquid crystal in the off state behaves like an isotropic medium (the light sees only the ordinary refractive index). As a consequence very good black states can be achieved independent of the wavelength of the light and the operating temperature. Pixel and electrode design of VA displays allow for a high aperture ratio resulting in a high brightness of the display. These two points are the main reason for the good contrast of VA LCDs.. Since the directors are oriented homeotropically in the off state, they can be tilted randomly in any direction by the electric field. This leads to disclination lines between domains of equal orientation, thus deteriorating the optical performance. Figure 6 VA Mode working display As VAN displays use LC materials with negative dielectric anisotropy, application of a voltage to the ITO films cause the director to tilt away from the normal to the glass surfaces as show in figure 2. This introduces a birefringence because the index of refraction for light polarised parallel to the director is different from the index of refraction for light polarised perpendicular to the director. Some of the resultant elliptically polarised light (all of it if the retardation is 180) passes through the crossed polariser and the display appears bright. In fact, since the retardation depends on the magnitude of the voltage applied to the display, this type of display can be used to produce a range of intensities of light. This is called a grey scale. For VA you have perfect black in the off-state and if apply a voltage the VA materials moves into the parallel position and this is bright. Therefore, you get a better contrast ration in VA displays. The second advantage is the switch ing process. It’s intrinsically faster to move the molecules this way.

Thursday, September 19, 2019

Kierkegaard and P.M. Moller on Immortality :: Essays Papers

Kierkegaard and P.M. Moller on Immortality P.M. Moller and His Relation to S.A. Kierkegaard Although virtually unknown today outside of Danish philosophical circles, Moller (1794-1838) was, during his lifetime, esteemed as one of Denmark’s most loved poets, and beginning in 1831 he held the position of professor of philosophy at the University of Denmark. While at the university Moller taught Moral and Greek Philosophy, and his early philosophical position has been regarded as Hegelian. Kierkegaard began his university studies in 1830, and the young professor made a deep impression upon him. During 1834-36 two events occurred that transformed Moller’s philosophy and also influenced his relation to Kierkegaard. The first was the death of Moller’s wife in 1834, which caused him to question the adequacy of Hegel’s system. The second was the publication of some articles by Kierkegaard in 1836 in a journal called Copenhagen’s Flying Post. In these articles Kierkegaard attacked Orla Lehmann, the young leader of the liberal student movement. This attack pleased the conservative Moller, and the two developed a deep friendship. Despite the nineteen-year difference in their ages, the two shared similar views regarding Danish politics, a growing distrust of the Hegelian system, and a concern about the state of the Danish clergy. With the death of Moller in 1838, at the age of forty-four, Kierkegaard lost his nearest congenial friend, the person with whom, above all others, he could discuss freely his ideas and receive a sympathetic and intelligent respon se. After Moller’s death Kierkegaard cherished his memory and faithfully read his Posthumous Works when they were published in 1839-43. Kierkegaard also dedicated his book The Concept of Anxiety (1844) to Moller, with the following tribute: To the late Professor Poul Martin Moller The happy lover of Greek culture, the admirer of Homer, the confidant of Socrates, the interpreter of Aristotle, Denmark’s joy in â€Å"Joy over Denmark,† though â€Å"widely traveled† always â€Å"remembered in the Danish summer,† the object of my profound admiration, my profound loss, this work is dedicated. This dedication should illustrate, if not Kierkegaard’s indebtedness to Professor Moller, then at least his unyielding affection. Moller’s Reflections on Philosophical Systems and Personal Immortality The work by Moller that beyond all others influenced Kierkegaard was â€Å"Thoughts on the Possibility of Proofs of the Immortality of Human Beings With Reference to the Most Recent Literature on the Subject.† H.P. Rhode stresses that it was this work on immortality that was Moller’s most important contribution to philosophy in Denmark, and most notably for the young Kierkegaard, who was â€Å"notoriously occupied† with it.

Wednesday, September 18, 2019

Interpreting American Small Talk :: Essays Papers

Interpreting American Small Talk I believe that every international student will experience different kinds of culture shock as soon as he sets foot on the soil of the United States. One problem is interpreting American small talk. As I come from an Oriental country, China, I often find it confusing. When I first came to the United States. I was amazed to hear and felt that it was a task for me to use the words, "Thank you!" or "Thanks a lot!" In the grocery store, the clerks would say these words to me after I finished paying for what I had bought. At the loan desk of a library, the librarians would say them to me, as soon as they passed me the books. On these occasions, I sometimes would be a little embarrassed, for I did not know that people used these words more to show their politeness than really to thank you. Even when I understood these words, I still felt uncomfortable when I tried to use them. When I was ready to get off a bus, I would say to the driver,"Thank you!" Whenever I uttered these words, I would have such an uncomfortable feeling. In China, we do not use these words very often. We usually give a smile to the people who have offered us some favor. Normally we say, "Thank you!" only when we really and sincerely appreciate the people who help us a lot. Otherwise, a smile is enough. In the first few weeks after I arrived here, I could not fully get the meaning of "How are you?" and "I am fine." These words may be the most frequently used words by Americans as a conversational greeting. When you run into an acquaintance somewhere, he would greet you by saying, "How are you?" In response you would say, "I am fine." But actually you might not be fine. You probably wanted to say something else from the heart. Even if you were possibly afflicted with some illness, or you were going to die, you still said, "I am fine." You would not tell people about your sadness or your trouble. Why? I guess that people do not want to know about you. These are just greeting words. In this way, these are quite similar to our greeting words in China. In the morning, on the street or in the hallway, we say, "Have you had breakfast?

Tuesday, September 17, 2019

SNC Reaction Paper

What was it spent on? Who were the recipients? Investigations suggested that the money was used to pay bribes to unknown North African agents in order to sanction mufti-million dollar future projects. This was possibly done to maximize company revenue, but the deed is still questionable with Demise's grey past. The archbishop Of Milan, SST. Ambrose once said, â€Å"When in Rome, do as the Romans. † Does this translate to Zinc's actions in North Africa? Doing business in different parts of the world can be a difficult game because of varied cultural and professional differences.What may seem wrong in North America may be an everyday occurrence in another part of the world. Bribery is one such act. A bribe, according to the Merriam-Webster dictionary is â€Å"money or favor given or promised in order to influence the judgment or conduct of a person in a position of trust†. From personal experience, in some countries, not paying a bribe or not â€Å"giving a gift' may pro long or delay work, and in some cases even create a roadblock and completely stop the project. In some countries, offering a bribe is legal while in others it is considered a felony.The question forever is, is bribery ethical? Ethics, in my opinion, are culture specific and, as the professor mentioned in class, time specific. Slavery, for example was an integral part of a perfectly normal society in ancient times but now is considered a heinous crime. Pierre Daytime bribed officials to influence their decision in choosing SYNC Laving for construction projects. But even after investigations, it is not known what this bribe was used for. Daytime and Ben Sass were also linked to illegal activities like money laundering with the controversial Miramar Godhead of Libya.Keeping in mind his past history and the act of bribery itself positions me to believe that Daytime acted unethically. I also believe that bribery, in any form, is morally wrong irrespective of where one does business. In t his case, Daytime, the board of directors, the agents and the officials in North Africa are the active agents. The shareholders, potential and current clients, the employees of SYNC Laving as well as their competitors are the passive agents. Let's analyses the ethical issues in this case using a few models.Virtue Based Moral Reasoning expects en to maximize certain virtues like honesty, integrity, fairness and transparency. Daytime in his actions exhibited dishonesty and dishonor by bribing and laundering money. These actions were unfair to the shareholder as they were and still are unaware about where their money was spent. Lack of transparency creates a loss of trust amongst employees and stake-holders as well. Demise's actions were, therefore, unethical. Next, let's look at it through a Communitarian's approach. This method stresses that contracts, implicit and explicit, should be respect and not breached under any resistance.Daytime had a fiduciary duty towards the corporation, which he breached as the company lost its reputation as a result of this bribery debacle. He had also signed an implicit contract with the employees of the organization which was breached when he paid no heed to company ethics before making his decisions. Falsifying accounts by using terms like â€Å"project consultancy costs† and â€Å"project commercial costs† for the money spent towards bribes is equivalent to lying to shareholders as these statements are finally sanctioned by the CEO. Thus we see that SYNC Laving and Daytime acted unethically on the basis of Communitarian's.However, if you look at the decision through a Consequentiality perspective, an approach where only the consequences of your actions matter, Daytime, while making this decision was actually right. He paid a small price (in the form of a bribe), which in turn would bring in business worth billions and increase the company's revenue. He believed that ends justified the means. However, after the en tire incident unfolded, SYNC Laving not only lost a lot of money through trials and fines, but also lost something more important, trust and reputation.Thus, I believe that this act was unethical even through a consequentiality approach. If Daytime was acting under a veil of ignorance, he would definitely not authorize these payments. SYNC Laving could have been a company that has lost out to a lucrative contract just because another company was willing to bribe their way to the contract. Here we see that through a Rawlins Liberalism approach, Daytime was unethical. According to Graham Tucker's theory, an ethical decision should positively answer all his five questions. Daytime and SYNC Lapin's board fails to answer these questions positively.Was their decision profitable? Definitely not. SYNC Lapin's profits reduced from $76 million to $67 million in the first quarter of 201 2 itself. Secondly, bribe giving is illegal in Canada which negatively answers his second question, is it le gal? He then goes on to ask if it is fair. If you look at this from their competitors perspective, their decision was unfair to the competitors who missed out on deals as they refused to pay bribes. This decision was also not right as this money was paid to unnamed and unknown recipients to influence the company's goals.Finally, it fails to positively answer if paying bribes ensures sustainable development. Such acts result in recurrence of ill doing which in turn can backfire on the corporation. Most successful organizations usually boast of having a clean slate and usually do not indulge in such acts. Bribery may be a quick fix but is definitely not a permanent solution. Informs CEO and my former boss, Nary Murphy once suggested, â€Å"If bribe giving, and not bribe taking, is made legal then the bribe giver shall indeed cooperate with the authorities to expose the bribe taker.This seems o be an interesting idea and think it should be implemented†. Such a policy will encour age victims to blow the whistle on bribe takers fearlessly and in turn help combat corruption. In my view, businesses can very well flourish even in the harshest situations. Informs is a great example; an organization which flourished ethically in an environment which was not very welcoming to entrepreneurs with a conscience. Their vision was not to just build a profitable organization, but a respectable one. In 1984, Informs imported a supercomputer and the customs official at the airport refused to clear it without a bribe.Any delay was unacceptable and the only alternative was to pay a customs duty of 135% and then appeal for a refund. Murphy borrowed money and paid the duty. He believes that at the end of the day, a clear conscience is the softest pillow on which you can lay down your head at night. Firmly believe that bribery is an evil which eventually leads to corrupt business and political environment. Even though it is viewed differently in different cultures, morally it st ill is wrong and unethical. I'd rather not do business in a market which enforces bribery than silence my scruples and indulge in a social evil.

Monday, September 16, 2019

Mabe: Learning to be a Multinational Essay

Due to the misconception of the size and diversity of Russia, foreign companies tended to enter Moscow and Saint Petersburg first, the two most crowded markets in Russia. These two cities concentrated a large proportion of the population, whose consumption patterns and styles differed from those of the average Russian citizen, Cultural Low trust of outsiders ( Inhibited Communications with foreign managers and undermind organizational innitiatives ) Heavily influence by the history . ( Cultural influence by Soviets and Zharist past: collectivism paternalism administration, fear of responsabillity and reliance of once own neighbors. Oriented in short therm, place little enfasis in competitive strategy and formal strategy planning. Young Russian professionals, with their high aspirations, acquired European style and anti-status quo spirit, collided against the more disciplined and submissive â€Å"older† Russians. In fact,  Russians in their mid-thirties and forties tended to speak only Russian and had mostly been educated under a different mindset. Thus, when younger Russians led an organizational structure, they tended to be more selective when recruiting new talent. That is, they felt more comfortable working among Russians like themselves, not Russians like their parentsIn the process of recruiting and selection, these younger Russians paid more attention to candidates’ family origins even when the candidates themselves were young and had a college degree. According to a common rule of thumb, if the potential hire came from a family of the intellectual elite — i.e., musicians, artists, scientists or academics — they would easily fit with the new generation, but if they came from a family of workers from the Soviet era, the potential of conflict still existed, notwithstanding the age or educational level of the candidate. Rusia low unemployment rate acted to demotivate firmn loyalty ( Compensation did not mean everything.) EconomicRusia have no middle ground proportion of small and middle size enterprises in relation to big enterprises. This proportion is lower in Ruisia than in any other emerging market. Not truly modern Banks ( contries financial systems dominated by one bank) Rusians not invested at home ( loans difficult to acquire) Morgage market non existent ( Only 3% of GDP lowest of any emerging markets) Net foreign direct investment of negative 9.5 billion in 2010. Decreasing population.   Countries wealth represented by is human capital ( deterioration of human capital). Society characterize by high levels of education , but low levels of quality, health and knowledge. (as a result it have serious economic implication) What lessons has Mabel learned for future International expansions? Would another emerging market have been a better Choice than Russia?

Sunday, September 15, 2019

Ethical Challenges and Agency Issues

When an agent finds out that they are going overbudget or over the allotted time limit the most critical element is open communication. With open communication it gives management more advance warning earlier in the budget cycle to make changes that can get the project back on track. The most important element management needs is ample time to make corrections to keep the project on budget and within time constraints. The more time management has the better their chances are of getting the proper resources aligned to get the budget back under control. If the budget issues are due to the client not properly keeping records, the agency could word the contract in a way that allows provisions for adjustments which would enable the agency to form a financial or time resolution with the client. A contract that allows for those types of adjustments limits agency issues and will keep a better working relationship between the two parties. The main issue is deciding what party is responsible or accountable for an overbudget project. If the agency can demonstrate why the budget is off to the client and be able to charge extra for the additional work the agency could delegate more resources to get the project completed in time as well. It is critical for the agency to have open communication between its team members, but it is just as crucial for the agency to be honest with the client as well. The ethical issue that arises with being overbudget is that individual employees don’t want to be penalized or face repercussions for their performance so they delay reporting results to management. When employees are afraid to report shortfalls earlier in the process it can lead to higher costs and major agency issues. The sooner the agent can show the client that planning or reporting issues are occurring they can make vital decisions to get the project back in line. Employees need to objectively think about others involved in their future with the company and client. As long as individuals clarify expectations and apply ethics to a situation it is possible to get a project back on budget. The agency can delegate more resources to an area that needs more manpower or money to get the project completed as promised to the client. Executive Pay Analyzing the ethical challenges as well as any agency issues in the Level of Executive Pay Case Study brings forth hidden issues in the New York Stock Exchange. To better analyze these issues one first has to ask oneself the following question, what is the true definition of ethics. Wheelwright defined ethics as â€Å"that branch of philosophy which is the systematic study of reflective choice, of the standards of right and wrong by which it is to be guided, and of the goods toward which it may ultimately be directed. † Did Mr.  Richard (Dick) Grasso violate any ethical standards set forth by the organization he was representing; did he really violate the systematic study of reflective choice, of the standards of right and wrong? In order to get a straight answer to this question it will dependent in which side of the fence one might find oneself in; if you are on the side of the lucky ones that happens to earn this outrageous sums of money then the answer would be no. But if you find oneself in the other side of the fence with the individuals who earn an average salary that would never get the opportunity to reach the levels of aristocracy that Mr.  Grasso reached then the answer would be yes. The ethical roles on all companies play a big role on the decision making of each enterprise. Before and after Mr. Grasso was hired it was customary to compensate top officials with these large sums of money. Top officials in the NYSE never had to disclose their earning to the public or to the SEC before so it’s hard to say any ethical standards were bent or even broken. This type of compensation to top NYSE officials was customary and there were no real intentions to misguide or mislead the public or the SEC. Just because not everyone in the NYSE had access to potentially earn this outrageous sums of money will indicate to the public that these individuals were directly involved in unethical behavior. All companies in today’s business society have a code of conduct implemented but this does not means that it is being followed. What companies are doing is creating rewards methods in order to retain the services of these top business gurus that would help their business to maximize their profits and Mr. Grasso track record spoke for itself. These incentive programs can help businesses to minimize any unethical attempts to their code of conduct. The general public and the SEC are outrage because of the outlandish compensation top NYSE officials receives but at no point during the case study it mentions that these top officials have a salary cap. One believes that since there were no salary cap on how much NYSE officials might earn there are no ethical implications that could discourage NYSE official from making these large sums of money. What one does believe is that if there are established codes of conduct and employees or management violates them, there should be strict actions taken to prevent the problem from worsening. One believes that all employees including management needs to uphold the highest level of ethical conduct if a company wants to be successful. 1933, 1934, and SOX The financial information users usually rely on opinion of independent auditors to make important economic decisions. To protect users’ interest from fraudulent financial statement, security acts of 1933, 1934, and SOX joined in to ensure adequate information disclosure. The acts provide regulation that goes beyond and requires more extensive disclosure than GAAP to govern corporate financial activities. For example, companies must fill audited annual and unaudited interim financial statements in conformity with regulation S-k. In addition, the regulation S-K governs the footnote disclosure in the financial statements. Congress enacted the acts after the stock market crash in 1929 to regulate the trading of securities to the public. For this reasons, security trading companies must register with SEC prior to issuance of security to ensure that information presented to investor for making accounting decisions is correct. In the aftermath of the famous corporate accounting scandal (Enron) that rock the world market, congress enacted the Sarbanes- Oxley Act (sox) to strengthen corporate accountability and governance of public companies. The provision increases the CEO and auditors responsibilities. CEO and other top executive must certify that company financial statement and other disclosures are fairly presented in accordance with GAAP. In other words, CEO is responsible to ensure that material misstatement does not exist in the financial statement presented to the users. SOX also authorize the Public Company accounting Oversight Board (PCAOB) to oversee the activities of the registered accounting firm. This changes the way auditors plan, implement and report the audit. The provision increases penalties that could affect an accountant who is involve in the destruction, alternation, or falsification of records in federal investigations. Any violation of such may be subject to fines and imprisonment of up to 20 years, additional training, new quality control procedure, revocation of firm’s registration, and barring from participating in audit of public companies.

Saturday, September 14, 2019

A Comparison between Nathaniel Hawthorne’s Scarlet Letter and Arthur Miller’s Crucible

Both the Scarlet Letter and the Crucible describe the hysteria generated by the highly restrictive and stifling Puritanical society. I. The Scarlet Letter portrays the situation of a woman and man who have committed adultery and shows the consequences that they have to endure. 1. Hester Prynne wears a symbolical scarlet letter which is the mark of social opprobrium; because she confronts society openly, her spirit is freed from prejudice and she is able to perceive the truth about the society she lives in. 2. Arthur Dimmesdale is blinded by the corruption of the society and cannot see himself and his deed in a true light. Because he is not able to admit his sin and live in honesty he is destroyed by his own inner tumult and by the power of the social condemnation. II. The Crucible also describes a society in which witchcraft is used as a screen to cover the thirst of a Puritanical society for cruelty and revenge. 1. Abigail Williams and the other girls fling accusations at innocent people in the society, delighted by the power they acquire in this way. This shows the way in which the outward show of justice and goodness are used to cover sin and evil. There is a profound reversal of values in the Puritanical world. 3. John Proctor refuses to lie and live in falsehood and is among the few characters who try to uproot prejudice and reveal the truth to the society. After he and other two innocent people are executed, the society seems to realize its blindness and the injustice that hid beyond the witches’ trials. Both Nathaniel Hawthorne’s Scarlet Letter and Arthur Miller’s Crucible are studies of religious superstition which caused a mass delirium in the seventeenth century Puritanical America. The witchcraft trials that took place at that time are an instance of the contagious effect that superstition had on society. Both the Scarlet Letter and the Crucible portray, at the same time, the society that made possible a number of crimes to be committed in the name of religion and good and several individuals that struggle with prejudice and mass superstition. The Puritanical society of the seventeenth century America attempted to stifle human passion and to numb imagination. The society’s severe condemnation of sin and of any sign of liberal thought placed a great constraint on the individual. In this suffocating environment, passion became a crime and superstition and prejudice rose rapidly. However, there was only a pretense at holiness and purity in the Puritanical society. In order to dissimulate their own passions, people began looking for sin in the other members of community. Inebriated by what they saw as their holy mission, which required them to purge the community of evil, the people of Salem began sacrificing other members of the society to satisfy their desire for punishment and revenge. Arthur Dimmesdale in the Scarlet Letter and John Proctor in the Crucible are similar in many ways. As it shall be shown however, Dimmesdale is tormented by his sin while Proctor, although he condemns himself for his mistake, sees the rampant spread of prejudice in Salem and understands that the sins of those that pretend holiness are much greater. Both of the stories therefore deal with mass delirium and show man to be prone on corrupting even religion and the principles of good and justice. Interestingly, both of the works are centered on the idea of adultery. Arthur Dimmesdale, a priest, commits adultery with Hester Prynne and has to live with this spot on his conscience while preaching holiness to others. John Proctor, an ordinary man living in Salem, has an adulterous relationship with Abigail Williams, the reverend Parris’s niece. In both cases, the adultery sets the scene for the social delirium that feeds on the suspicion of sin and evil inside the community. In the Scarlet Letter, Hester Prynne gives birth to a little girl while her husband is missing from the village. While Hester’s sin is easily discovered by the eager society, Dimmesdale’s adultery remains hidden. This is symbolized by the letter â€Å"A†, the scarlet letter, that Hester has to wear over her chest for the rest of her life. Accusations of witchcraft soon arise as well, and the adulterous woman is fiercely banished from society. She ends up living on the outskirts of the town, where she raises Pearl on her own. The little girl is almost taken from her by the people of the town, but she manages to keep her with the help of Dimmesdale. Hester has openly admitted her sin and while she stubbornly displays her shame in front of the other people but Dimmesdale has to keep his true nature hidden. This is not only the result of circumstances however. Hester’s mind and her spirit allow her to be free. She believes in life and the possibility of good and happiness beyond sin. For Dimmesdale however, his sin is also the end and it foreshadows his death. His spirit cannot feel free anymore: as a Christian he knows that it is impossible to erase his past and leave his sin behind. All through the book, Dimmesdale struggles with an unmovable reality. He knows he is guilty and also knows that his sin cannot be redeemed through earthly penance, yet he still searches for a ray of light to illuminate him and guide him towards salvation. The permanent pretense and act he has to put in front of the community is what eventually crushes his spirit. He knows that he cannot transform himself so as to escape knowledge of his sin. Ultimately, Dimmesdale cannot think of acquiring a new identity and leaving the town, as Hester urges him to. Symbolically, he refuses to give up his name and thus escape the opprobrium of the community: â€Å"Give up this name of Arthur Dimmesdale, and make thyself another, and a high one, such as thou canst wear without fear or shame† (Hawthorne, 1980, p. 242). Because of the weight of social conventions and demands, a name is attached to the individual but does not necessarily speak of a person’s character. Dimmesdale’s dilemma is that, as a believer and an essentially good man, he is torn apart by the knowledge that he is a sinner and he can no longer perform truly good deeds. This is also why he is incapable of leaving the place as Hester had urged him: Dimmesdale is tied to the community because of his sin. He cannot escape thus the space that torments him and keeps him imprisoned. By contrast, Hester, who wears the scarlet letter as the symbol of sin and social rejection, has a passport to freedom. Because she is marginalized by the Puritanical society of Boston, she is able to enjoy a spiritual freedom that the other women cannot even imagine: â€Å"The scarlet letter was her passport into regions where other women dared not tread† (Hawthorne, 1980, p. 300). On the other hand, Dimmesdale cannot free his mind and think beyond the conventional social standards and laws: â€Å"The minister †¦ had never gone through an experience calculated to lead him beyond the scope of generally received laws†¦Ã¢â‚¬  (Hawthorne, 1980, p. 300). The Scarlet Letter studies therefore the inner corruption and falsehood of the Puritanical society in America. The two main characters, who are united through their sin, reveal two different attitudes when confronted with the force of mass superstition and prejudice. Hester, who wears the burning scarlet letter on her chest, is able to free her mind. She is sees that the society is corrupt and that her sin is not a tremendous one. On the other, Arthur Dimmesdale has to wear the mark of his sin secretly. The symbolic scarlet letter is burning in his soul and the shame eventually destroys him. The letter that the two lovers wear is a symbol of the action of social force in an agitated time. It represents the thirst of the Puritanical society for exposing and cruelly condemning sin. Arthur Miller’s Crucible portrays the same Puritanical society in America in an even more revealing way. The title is very significant: on the one hand, the crucible is an allusion to the witches’ melting pot, the cauldron they use in order to prepare the spells; on the other hand, the crucible is a symbol for the Puritanical hysteria that was itself a melting pot where innocent people were sacrificed to satisfy social prejudice, prudishness and revenge. Miller depicts the development of the witchcraft hysteria with great artistry. Significantly, the social delirium is caused by Abigail Williams, a selfish and passionate young woman who cannot accept the fact that John Proctor rejects her. As the protagonists in the Scarlet Letter, Abigail Williams and Proctor have committed adultery. However, Proctor is very different from Dimmesdale. While he regrets his deed, he maintains his sobriety and reason in the midst of the Puritanical hysteria. He is a believer and he also loves his wife, and therefore discontinues the relationship with Abigail. When the young girl is caught in the forest with a gathering of women and people begin to suspect witchcraft, she saves herself and blames Tituba for having â€Å"compacted with the devil†. The hysteria begins as the girls who were caught dancing in the woods declare having been lured by witches. This generates a complicated web of accusations and subsequent trials. People are condemned with no visible proof when the girls state they have been lured by dark spirits. Under the outward show of purity, the society judges and condemns the innocent with no other proof than the persuasive acting skills of young girls who faint, scream and fall ill in the presence of those who are supposedly evil. In the end, all the people who had managed to maintain their rational thinking and their sanity during these proceedings are condemned. John Proctor and his wife are also waiting to be hanged, along with other honest people who perceive the intricate web of lying and deception and refuse to bend to it. Their spirits reject the demands of the society to betray the other people in order to satisfy their thirst for revenge: â€Å"You must understand sir, that a person is either with this court or must be counted against it, there be no road between. This is a sharp time now, a precise time – we live no longer in the dusky afternoon when evil mixed itself with good and befuddled the world. Now, by God’s grace, the shining sun is up†¦Ã¢â‚¬ (Miller, 2003, p. 93 ) As the judge describes it, the Puritanical society attempted to destroy evil completely and maintain only the good. Interestingly, when John Proctor is faced with a similar dilemma to that of Dimmesdale, he reacts in the same way. The court tempts John Proctor to sign a declaration of guilt and to continue his life with his pregnant wife. The temptation is even greater as the two have just forgiven each other and rediscovered their love and their desire to live. Ultimately however, Proctor cannot sign his name to a lie: â€Å"Because it is my name! Because I cannot have another in my life! Because I lie and sign myself to lies! Because I am not worth the dust on the feet of them that hang! † (Miller, 2003, p. 167). Like Dimmesdale, he cannot adopt a false position in society in order to save himself and therefore chooses death over falsehood. Both the Scarlet Letter and the Crucible reveal the inner workings of the stifling Puritanical world. Attempting to destroy evil completely, the Puritanical world actually destroys justice and honesty.

Friday, September 13, 2019

Analysis and Evaluation of Tridents Success Essay

Analysis and Evaluation of Tridents Success - Essay Example Their tag line â€Å"completing the package† also tells their aim and main purpose which is to provide marketing to a company in a unique way. Tridents have captured their market in exotic way which has also helped them to expand their value and placement in market. Trident as a company has main focus on the packaging and graphic management of the consumers brand. It has kept their market very focused and simple. In other words it deals and targets all the companies and their products which need packaging. The main reason for their success is also because of the unique nature of their company, and the service which they provide. There are many other companies which might offer such packaging or graphic management but not under one roof with such high standards. Secondly the level of quality they have maintained in their work is the main reason for their success and well-known name in market. So the market of Trident Company is very vast as they target and invites all the compa nies for designing of their graphic management and products for their good packaging. TRIDENTS HISTORY Trident was established in 1993 by Dave Keel and Bob Caroll. They both were working in company Harlans, in directors bored. Harlans is a large successful printing house company in Hull. Harlans was a successful company which was able to offer an extensive scope of printing capacity to its customers. But when its success started to fade due to the down fall of Harlans culture, the two current owners of Trident - Dave and Bob decided to initiate and start their own new business. As they were aware of business before because of the experience and vision in Harlans Company, they kept in mind to avoid and overcome all the issues which they have faced or have seen in Harlans. The foundation of Trident consisted of just 5 staff members in 1993 and their main focus was to offer and manage consistency in design, colors and graphics for all the global brands. The business whose bricks were b uilt on trust in just one room; their staff was able to come and leave whenever they wanted to but the only agenda they had was to complete their given work on the very day. In start they had no structure but just few staff members who worked over this motive that don’t put down any of the colleague or customer; always do something to help them and do something to impress them. And till today this is tridents slogan to swear on. After eleven months of their hard work and consistency, Trident was bought by Sonoco. Sonoco is global packaging organization with over 300 manufacturing locations in almost 30 countries. (Sonoco, 2011) Sonoco provided help to Trident to grow and develop. With increasing employee numbers of company, the structure gradually kept changing. Manager and Supervisor titles were introduced and appointed to each team which managed different customers’ brands. As Trident evolved in both structure and technology; they were able to expand and become a glo bal company. (Trident, 2011) It now employs more than 250 people in their Hull site branch. Now Trident has opened five sites. Their second branch is in UK. And two branches in Asia and one in USA. Their customers’ portfolio incorporates some of the well-known brands like P&G, Body Shop, SC Johnson, Reckitt Benckiser and Phillips, etc. SWOT ANALYSIS All the factors in business which influence the actions and operation of the company and which are not under the control of the company are known as