Marketing Management: Assignment Questions Essay

Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How willing this analysis help in planning marketing strategies for the brand?Q.3 condone in brief the mould involved in personal selling.Q.4 spot the stages of stage trade buying function.Q.5 Why is rural market important? What should marketers keep in mind when catering to this market?Q.6 Explain the core concepts of marketing. draw service and apologize its relevance in modern societyMaster of Business Administ dimensionn MBA Semester 2MB0046 Marketing Management 4 Credits assignment Set- 2 (60 Marks) peak Each motility carries 10 Marks. Answer alone the questions. Q.1 Explain the various step involved in the design of a distribution channel.Q.2 Will the price and product policy of a multinational firm be antithetic in a developed and an underdeveloped country? Justify your answer.Q.3 Explain the consumer finality making processQ.4 What is integrated marketing communication? Explain the inte gration marketing communication development process.Q.5 Explain the types of advertisements and characteristics of major media.Q.6 What are the advantages of branding? What economic take account does the organisation and customers get erupt of the branding process?MB0045_MBA_Sem2_Fall/August 2012Master of Business court MBA Semester 2MB0045 Financial Management 4 Credits assigning Set- 1 (60 Marks) furrow Each question carries 10 Marks. Answer all the questions. Q.1 Considering the future(a) information, what is the price of the share as per Gordons Model?Details of the connection Net sales Rs.120 lakhs Net profit margin 12.5% Outstanding preference shares Rs.50 lakhs 12% dividend No. of equity shares 25, 000 Cost of equity shares 12% Retention ratio 40% Rate of interest (ROI) 16% Q.2 attempt the components of working capital & also explain the concepts of working capital.Q.3 Internal capital rationing is used by firms for exercising financial control. How does a firm achieve this?Q.4 What are the objectives of working capital management? Briefly explain the various elements of operating cycle.Q.5 Define risk. Examine the need for assessing the risks in a project.Q.6 Briefly examine the significance of identification of investment opportunities in capital budgeting process MB0045_MBA_Sem2_Fall/August 2012 Master of Business Administration MBA Semester 2 MB0045 FinancialManagement 4 Credits assigning Set- 2 (60 Marks)Note Each question carries 10 Marks. Answer all the questions. Q.1 Examine the reasons for prop inventories by a firm & also discuss the techniques of inventory control.Q.2 a.) A bond of Rs. 1000 value carries a coupon rate of 10% and has a maturity period of 6 years. Interest is payable semi-annually. If the required rate of return is 12%, calculate the value of the bond. ( 5marks)b.) A bond whose par value is Rs. 500 bearing a coupon rate of 10% and has a maturity of 3 years. The required rate of return is 8%. What should be the price of the bond? ( 5marks)Q.3 Examine the features & evaluation of ratiocination-tree approaches. Q.4 If the EPS is Rs.5, dividend pay-out ratio is 50%, cost of equity is 20% and growth rate in the ROI is 15%. What is the value of the stock as per Gordons Dividend Equalisation Model? Q.5 Critically examine the pay-back period as a technique of approval of projects. Q.6 Two companies are identical in all aspects except in the debt-equity profile. Company X has 14% debentures worth Rs. 25,00,000 whereas company Y does not have any debt. Both companies earn 20% in the beginning interest and taxes on their total assets of Rs. 50,00,000. Assuming a tax rate of 40% and cost of equity capital to be 22%, find out the value of the companies X and Y using NOI approach.MB0044_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0044 Productions & operations Management- 4 CreditsAssignment Set- 1 (60 Marks)Note Each question carries 10 Marks. Answer all the questions .Q.1 What do you view by Vendor-Managed Inventory (VMI)?Q.2 Explain briefly the four classification of scheduling strategies & its approaches.Q.3 Define production management. What are the various functions involved in production management?Q.4 Explain the various phases in project management life cycle.Q.5 Explain the ingredients of a business process. Explain Physical Modelling.Q.6 Define the term quality. Explain the concept of quality at source. MB0044_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0044 Productions & operations Management 4 CreditsAssignment Set- 2 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 What is value engineering? Explain the steps involved in Value analysis.Q.2 Describe dimensions of quality. Which are the quality control tools?Q.3 What are the objectives of layout? Explain the classification of layouts.Q.4 List the benefits of forecasting. Discuss the role of forecasting in modern business con text.Q.5 Mention the significance of plant location decision. Explain the location decision sequence.Q.6 What is meant by business process? Explain logical process modelling?MB0049_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0049 Project Management 4 CreditsAssignment Set- 1 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 Define Project Management Information Software. Discuss the various steps of PMIS planning.Q.2 Explain procurement process . What are the describe steps involved in purchase cycle?Q.3 Define project-type organisation and discuss it in detailQ.4 Define value engineering. Discuss the scope of applying VE in project.Q.5 Define project management, resource, process, and project cycle. Why is project management important?Q.6 What are the key steps included in risk management process? What are the strategies used to reduce risk? MB0049_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2 MB0049 Project Management 4 CreditsAssignment Set- 2 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 Define occupation, event, and path as used in network development. What is a dummy activity? Describe the CPM model.Q.2 Discuss the advantages of using PM software package. What are the common features available in PM software packages?Q.3 Define risk management. What are the different types of risks that can affect a project?Q.4 What are the roles and responsibilities of project leader? Describe the leadership styles for project managers.Q.5 Explain the life cycle of a project. Describe the various phases of project management life cycle.Q.6 What is project control? Discuss the various elements of project control.MB0048_MBA_Sem2_Fall/August 2012Master of Business Administration MBA Semester 2MB0048 Operations Research- 4 CreditsAssignment Set- 1 (60 Marks)Note Each question carries 10 Marks. Answer all the questions.Q.1 Maximise z = 31 + 42Subject to constrains 51 + 42 20031 + 52 15051 + 42 10081 + 42 80,x1 0, x2 0Q.2 State the ways in which customers in a queue are served.Q.3 Explain the use of simulation in networks? What are the advantages of using simulation?Q.4 Explain maximin-minimax principle. Briefly describe the characteristics of competitive gameQ.5 A project has 10 activities. The following table shows the information about the activities.Table 14.5 Activities Preceding activity Duration in weeks information Activity A 6 B 3 C A 5 D A 4 E A 3 F C 3 G D 5 H B, D, E 5 I H 2 J I, G, F 3 Draw the network Find the project duration Identify the CPM adjust the scheduleQ.6 Discuss different types of service systems?Aug/Fall drive 2012Master of Business Administration MBA Semester IIMB0047 Management Information Systems 4 Credits(Book ID B1136)Assignment Set- 1 (60 Marks)Marks-60Attempt each question. Each question carries 10 marks1. What is MIS? Define the characteristics of MIS? What are the basic Functi ons of MIS? Give some Disadvantage of MIS? 2. Explain association based system? Explain DSS and OLAP with example? 3. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its significance? How entropy warehousing & Data Mining is useful in terms of MIS? 4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is heady for an brass section? 5. What is ERP? Explain its existence before and its future after? What are the advantages & Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks? 6. Distinguish between closed decision making system & open decision making system? What is What if analysis? Why is more time spend in hassle analysis & problem definition as compared to the time spends on decision analysis? Aug/Fall drive 2012Master of Business Administration MBA Semester IIMB0047 Management Information Systems 4 Credits(Book ID B1136)Assignment Set- 2 (60 Marks)Marks-60Attempt each question. Each question carries 10 marks1. How hardware & software support in various MIS activities of the organization? Explain the transaction stages from manual system to automated systems? 2. Explain the various behavioral factors of management organization? As per Porter, how can performance of individual corporations be determined? 3. Compare various types of development aspect of Information System? Explain the various stages of SDLC? 4. Compare & Contrast E-enterprise business model with traditional business organization model? Explain how in E-enterprise manager role & responsibilities are changed? Explain how manager is a knowledge worker in E-enterprise? 5. What do you understand by service level Agreements (SLAs)? Why are they needed? What is the role of CIO in drafting these? Explain the various security hazards faced by an IS? 6. courtship Study Information system in a restaurant.MB0048_MBA_Sem2_Fall/August 2012 Master of Business Administ ration MBA Semester 2 MB0048 Operations Research 4 CreditsAssignment Set- 2 (60 Marks)Note Each question carries 10 Marks. Answer all the questions. Q.1 Explain project management (PERT) & Project scheduling of PERT.Q.2 keep open a before long note on Monte-Carlo simulation? What are the Limitations of using Simulation?Q.3 In a rectangular game, pay-off matrix of player A is as follows i) Solve the game.ii) Write down the pay-off matrix of B and then, solve the game.Q.4 A marketing manager has 5 salesmen and 5 sales districts. Considering the capabilities of the salesman and the nature of districts, the marketing manager estimates that the sales per calendar month (in hundred rupees) for each salesman in each district would be as follows.