Managing Activities to achieve results Essay Example | Topics and Well Written Essays - 2250 words

Managing Activities to achieve results - Essay Example NIKE’s mission statement is â€Å"to bring inspiration and inspiration to all athletes in the world, if you have a body, you are an athlete† (Epstein et al, 2012: p341). NIKE has a preference for using Environmentally Preferred materials, or EPM, which have a lower environmental impact on waste or water, energy, and chemistry. They contend that sustainable products can only be achieved via addressing the product materials, which they do by forging closer relationships with suppliers to ensure they deliver against their needs, for instance, sustainability. One way that NIKE optimizes material use is through the continuous assessment and reduction of overall numbers utilized in production. The focus also aids in management of complexities and cost in the supply chain and design phase. The shift from traditional materials to EPMs requires comprehension of the material characteristics and their availability. The structure of NIKE An organizational structure activities like supervision, coordination, and task allocation that are directed to achieving the aims and objectives of a company. Organizations are, basically, clustered entities with variations. Depending on objectives, the company can be structured in various ways, which determines its operative and performance mode (Daft et al, 2010: p34). It allows for the allocation of responsibilities with regards to various processes and functions to entities such as the individual, workgroup, department, and branch. It also affects the action of the organization by the provision of the foundation for standard procedures of operation and routine, as well as determination of the individuals who participate in decision making and shape the actions of the company (Daft et al, 2010: p35). NIKE has a matrix organizational structure, also known as the flat organizational structure (Epstein et al, 2012: p342). In the flat organization at NIKE, the employees report to the product or project teams that are led by p roduct managers and to the department manager. Every brand possesses a department with this department making independent decisions. The departments also have sub-departments that are responsible for mini-tasks in the department. The product team and managers are involved in decision making with regards to production and specifications with the managers at the department level involved, primarily, in issues to do with policy, for instance, sustainability (Epstein et al, 2012: p342). The production team is able to react and take decisions faster than traditional department heads as these are removed from the line of production. NIKE’s Vision A vision statement is definitive of what an organization will perform in the future, as well as why it will be in existence tomorrow with defined goals with set dates of accomplishment (Daft et al, 2010: p45). Vision statements involve the organization’s current status and acts as a direction on the path the organization wishes to t ake. It can also be useful as a marketing tool since it acts to announce the organization’s purpose and goals to the media, vendors, clients, suppliers, and employees. NIKE has a clear vision that entails decoupling growth of profits from resource constraints (Epstein et al, 2012: p345). The vision is one that views the world in transition to a sustainable economy from an industrial one with renewable